Sports games unfortunately have a very large audience and a monopoly on all games of their type. EA holds most of the licences for NFL/MADDEN/FIFA and alot of sports fans ONLY play these games (i even know a few!) it doesn't matter how bad or morally bankrupt they are, they are the only game in town so sports fans will get them ever year. Hell me and my friend rip into FIFA every year and yet we STILL BUY THEM EVERY YEAR because it's the only football game we can play together. Only reason we don't yet have FIFA 22 is we're both waiting to get PS5's.