Exactly. This is Nike we're talking about here. This isn't some "made in America by people being paid fair, living wages" company. This is a global corporation that relies on slave labor to make sure shareholders are happy and executives can afford multiple vacation homes. Ad decisions come down to whether it's good for the company, not whether it's good for the world.

Now, I will say this: if their research had shown that going the other way - telling everyone to STAND THE FUCK UP in their sneakers - was the way to go, they wouldn't have done that. They would have just gone with a different approach entirely. Because they're smart enough to know that creating an ad that could be construed as supporting racists would not go down well.