I love it. Far from my favourite Nine Inch Nails track, but it has a certain charm as well as being just a damn good pop song. I guess it might have fit better on With Teeth or The Slip (musically not lyrically) but I quite like the way it's smack in the middle of Hesitation Marks contrasting nicely against Disappointed and Satellite. It's a nice little peak of positivity. I can understand why some people might not be into it, and that's fine, but surely it's not as bad as Starfuckers?