Does anyone else think this is a terrible idea?

Microsoft announces $99 360/Kinect bundle, but requires a 2-year Xbox Live Gold contract for $15 a month.

$15 a month for 2 years is $360 (lololo), meaning in total, you're paying a little over $460 bucks for this bundle

Regular Xbox 360/Kinect bundle on Amazon.com = $280
Two years of Xbox Live Gold = $5 a month, or $120
Total = $400

You're still getting screwed out of $60 with this bundle!