“About a year ago, I started paying attention to what my press days looked like and the critics reviewing movies, and noticed it appeared to be overwhelmingly white male,” Larson told Marie Claire interviewer Keah Brown, a disabled journalist the actress handpicked for the gig. “So, I spoke to Dr. Stacy Smith at the USC Annenberg Inclusion Initiative, who put together a study to confirm that. Moving forward, I decided to make sure my press days were more inclusive. After speaking with you, the film critic Valerie Complex and a few other women of color, it sounded like across the board they weren’t getting the same opportunities as others. When I talked to the facilities that weren’t providing it, they all had different excuses.”
The quote was picked up by film sites last month and regurgitated under headlines that emphasized the words “white and male” rather than “inclusive,” priming men’s rights activists and so-called “incels” to mobilize online over an imagined slight. To them, a call for expanded access to opportunities for women and people of color in a space traditionally dominated by white men (like a Marvel film’s press junket) is not only an insult—it amounts to a threat to take away what they consider theirs. And at this point, five years after Gamergate established the playbook for how online harassment campaigns target those who advocate for diversity, websites and content creators have caught on, to their benefit.