The song: I like it. IMO the pop-ness works because it's not what one expects from Trent and Co. If HTDA is looking to attract new listeners in addition to the NIN fanbase this song seems a pretty good choice.
The video: interesting. Got a "Blade Runner" feel from the glowing eyes...replicants in the aftermath of Year Zero? However to me the visuals and music seem a bit at odds with each other.
Looking forward to the rest of the album.