I like the dramatic parts. The horror part just strikes me as misjudged/misguided overall. As a storyteller it's hard to give him props in general. You wanna frame Hereditary as something clever for a heady viewer but I see some horror genre cliches I've seen many times before shoved into a mostly competent family drama and then taken to 11th degree of self seriousness...yet also completely over the top at the same time. Of course that made it into comedy for a lot of people. They're not some dummies dismissive of "heady" "art",it's more of a question of tone and balance and execution. Like somebody above pointed out take Midsommar-nobody was laughing at the opening scene. It's well done and earnest in tone,execution and story. But by the end when yet another dumbass from the friend group gets killed off screen it's just a shitty slasher movie with artsy style. And uh Wicker Man did it better in the 70's.