Originally Posted by
Mantra
The whole site has become this well-oiled PR-machine. They try not to be as shameless and crude about it as some of those truly awful fuckface websites, like Buzznet and garbage like that, but still, at the end of the day, they're a just another content farm. And whether it's fair or not in this specific instance, the Arcade Fire review has been cast as proof of that larger trend. Pitchfork used to fashion themselves as ruthless and unforgiving, burning sacred legends to the ground, giving Sonic Youth a 0.0, trolling NIN fans, etc. Today they're just another boring, established institution forced to fulfill their business obligations to all the publicists and PR boutiques that they've established relationships with.