if you watch the entire video, they clearly state the point is to use facebook and social media to get global awareness. Any charity where main goal of awareness is going to have high operating costs. PR isn't cheap and neither is going to Africa with expensive film equipment. The cynicism of the article posted is misleading. If you click thru to Charity navigator they give the organization an overall rating of 3/4 but the writer only points out the 2/4 for accountability. Which, if you do your own research, you'll find an article where they address the accountability rating saying its based on their board having 4 members instead of the 5 needed for a better rating with CN. The video also clearly states that Kony is no longer in uganda and that the LRA isn't nearly as powerful as it once was.