I think Trent is doing OK in the money department. I guarantee you those checks from Pixar have seven 0's attached to them. I don't think he is hard up for cash. This isn't some indie band that had to cancel their tour and are looking for ways to make money. NIN at this point is in the upper echelon of bands that can print their own money
Sell all the merch you want. But when it comes to masks, it starts to get cringe. Unless its being donated to charity then its fine