1. Why don't men read romance novels?
2. What would make a guy pick up/read a romance novel? (Other than not calling it a romance novel.)
3. What would make a guy definitely not consider reading a book that focused on a male/female relationship and that probably contained romance, emotions, sex, etc? (The cover? The title? The stigma? The author?)

Any insight any of you'd like to share would be greatly appreciated.