Quote Originally Posted by Conan The Barbarian View Post
I think what the wwe needs is a good writer and talent that can back up the written material. CM punk is good at it, and he has a great future in it. Its just hard to to keep people interested when the amount of wrestlers people want to see is three.
I think what would be more important is allowing the wrestlers (and please WWE, they are wrestlers - it sounds like marketing bullshit every time someone says "superstars") the freedom to come up with their own speeches and contribute suggestions to their own storylines - a "bulletpoint" writing style. This was how people got over in WWE during the attitude era, and resulted in moments like the heel Rock's crowd interruption that you mentioned. Their current methods aren't working - events are still driven by wrestlers who were at their peak over a decade ago.

But WWE has to have absolute control over everything, and at this point I think this is a permanently ingrained corporate culture. When Vince is no longer in charge, the company will be run by notorious control freak Kevin Dunn, perennial yes-man Johnny Ace, and the Levesques (of whom Stephanie has been heading up the god-awful creative since WWE's monopoly and subsequent downturn, and Triple H is still a bit of a question mark in my opinion).
As far as I'm concerned, the best thing that could happen to wrestling is another WCW-style scenario in which a filthy rich wrestling enthusiast (and one who has a clue, no effence Dixie Carter...) launches a truly competitive product. This should become increasingly likely as the generation who grew up on the monday night wars and ECW come of age. While we can pick apart the myriad individual problems afflicting WWE, what it all boils down to is the complacency that arises from essentially running a monopoly.