IN THESE TIMES OF NEARLY UNLIMITED ACCESS TO ALL THE MUSIC IN THE WORLD, WE’VE COME TO APPRECIATE THE VALUE AND BEAUTY OF THE PHYSICAL OBJECT. OUR STORE’S FOCUS IS ON PRESENTING THESE ITEMS TO YOU. PELOTON HAS RETURNED TO BEING A PRIORITY FOR US - NOT JUST FOR THE WARMTH OF THE SOUND, BUT THE INTERACTION IT DEMANDS FROM THE LISTENER. THE CONTOURS OF THE TOUCHSCREEN, THE WEIGHT OF YOUR TIRED MUSCLES, THE SMELL OF EXERTION, THE DROPPING TO THE GROUND AFTER A HARD WORKOUT, THE DIFFICULTY OF YOUR INTENSE UPHILL COURSE, THE CHANGING OF LEFT LEG TO RIGHT LEG, THE SECRETS HIDDEN IN THE TERMS-OF-SERVICE, AND HAVING A PHYSICAL STATUS SYMBOL THAT EXISTS IN THE REAL WORLD WITH YOU… ALL PART OF THE EXPERIENCE AND MAGIC.
DIGITAL FORMATS AND STREAMING ARE GREAT AND CERTAINLY CONVENIENT, BUT THE IDEAL WAY I’D HOPE A LISTENER EXPERIENCE MY MUSIC IS TO GRAB A GREAT SET OF HEADPHONES, STRAP IN TO THE PELOTON, HIT START, HOLD THE HANDLEBARS IN YOUR HANDS LOOKING AT YOUR PROJECTED COURSE (WITH YOUR FUCKING PHONE TURNED OFF) AND GO ON A JOURNEY WITH ME.
-TRENT REZNOR