Here's a video of Saul commenting on his recent work with Nike. In my eyes, Saul Williams hasn't sold out, and he's still a very credible artist, and his argument here is somewhat sound. The veggie burger analogy in the video is apt up to a point.
That being said, I still have a problem with hearing "List of Demands" in a commercial for running shoes. Not because I find it troubling to know that an artist who typically rails against conglomerates is in a partnership with one of them, but because the last thing I want to think of when I listen to that song is shoes.
I actually watched the film
The Weatherman recently and at one point in the movie the song "Like A Rock" by Bob Seger begins to play. This is at a significant moment in the film and, in complete honesty, the entire scene was ruined for me because of this song. Ford Motors has had a long running advertising campaign, up here in Canada, to which the soundtrack has been "Like A Rock". I've seen hundreds of clips of mammoth SUVs tearing through muddy rocky terrain to this song. So, of course, when I heard it in
Weatherman it sounded totally out of place, and the prevalent image in my head wasn't that of a confused Nicholas Cage but, rather, a giant muddied pick up truck. Luckily, I haven't seen the Nike commercial more than once.