From a book called The Making of Pretty Hate Machine & The Downward Spiral:

"But after Trent handed in the finished product, he heard nothing from Gottlieb for two whole weeks. Finally, there was a phone call. Gottlieb hated the record, calling it "an abortion" and accusing Trent of messing up some perfectly good pop songs by making them too hard and heavy. Gottlieb went even further, predicting that MTV and radio would avoid the record like the plague, and as a result, the label would be lucky to sell 20,000 copies."