What Was The Rollout For Pretty Hate Machine???

[Harry Seaward]

You gotta choose to reach the cool kids first and make them evangelists by super-serving them. That's a very specific kind of marketing concept -- I don't think they have it now, but they didn't have it then -- that we were very sensitive too.

Okay, Steve. The music industry 'now' is totally not exploding with incredible grassroots art or driven by a bloodthirst for the new new new hot shit. There are definitely no 'cool kid' tastemakers on the scene building hype for literally every type of music imaginable. Your idea was definitely fresh and unique - and the scene these days is totally non-existent because 'they' haven't continued your groundbreaking techniques.

[Krazy]

Okay, Steve. The music industry 'now' is totally not exploding with incredible grassroots art or driven by a bloodthirst for the new new new hot shit. There are definitely no 'cool kid' tastemakers on the scene building hype for literally every type of music imaginable. Your idea was definitely fresh and unique - and the scene these days is totally non-existent because 'they' haven't continued your groundbreaking techniques.

No kidding.

Yeah, genius plan by Gottlieb- no one ever thought of that stuff he discusses.

If it wasn't on some unknown, shit label like TVT it would've been discovered sooner. It took awhile for people to find out, you know, the music was good!

[TheNullCorporation]

As much as I love Trent as an overall creative it still seems crazy that his records still managed to find such a huge audience. If an act like NIN signed to a label today the chances of them moving that many units would be slim. Mainly because it seems that the employees at these labels today are idiots

[TheNullCorporation]

Are there any labels today that would take a risk and actively promote an act that’s in the same lane?

[Bajoobatron]

Are there any labels today that would take a risk and actively promote an act that’s in the same lane?

It's completely different now, compared to what labels did 30 years ago. Social media and the internet in general make it much easier to reach more people. When it comes to sales, I'd think that's a different entity entirely. People couldn't just stream the music based on a bad-ass advert years ago. My point, I guess, is that marketing and other promotion is nowhere near what it used to be, so it'd be hard to find something today that is comparable to PHM's original release.

[paul_guyet]

Are there any labels today that would take a risk and actively promote an act that’s in the same lane?

I feel like the difference between "actively promoting" in the late 90's and today is pretty disparate. Back then, you'd pay thousands and thousands of dollars for TV spots and billboards and radio play, but today, you drop a few hundred on social media ads. Everything just gets lost in the noise though...EVERYONE has a song or band or web series or IndieGogo or fucking Kickstarter...

[TheNullCorporation]

I feel like the difference between "actively promoting" in the late 90's and today is pretty disparate. Back then, you'd pay thousands and thousands of dollars for TV spots and billboards and radio play, but today, you drop a few hundred on social media ads. Everything just gets lost in the noise though...EVERYONE has a song or band or web series or IndieGogo or fucking Kickstarter...

It would be cool if there were channels within social media. Like what if there was an online network built for alternative/left-field artists where they all could self-distribute their content (vids,ads,singles) directly to that channel from whatever social media app they use. That would definitely filter out the noise

[paul_guyet]

It would be cool if there were channels within social media. Like what if there was an online network built for alternative/left-field artists where they all could self-distribute their content (vids,ads,singles) directly to that channel from whatever social media app they use. That would definitely filter out the noise

100% agreed...but, how would people find out about it? There ARE smaller, less mainstream music sites out there, but people just don't know about them.

[TheNullCorporation]

100% agreed...but, how would people find out about it? There ARE smaller, less mainstream music sites out there, but people just don't know about them.

It would have to be a service rather than a site. Just like how various labels/brands/companies can distribute and advertise their products through tv and radio, there should be a service that pulls content from all sites (Instagram, Twitter, FB, YT, SoundCloud) and filters them based on genre and aesthetic

[paul_guyet]

It would have to be a service rather than a site. Just like how various labels/brands/companies can distribute and advertise their products through tv and radio, there should be a service that pulls content from all sites (Instagram, Twitter, FB, YT, SoundCloud) and filters them based on genre and aesthetic

Like an curatable aggregation service? I feel like that must be an app somewhere...