I was listening the "Talk is Jericho" podcast yesterday with Jim Cornette as guest and he was talking about WWE creative and he said something that caught my attention: "WWE creative, aren't very creative...", so true.
And then i confirmed that the biggest problem in WWE isn't "lack of talent", "the PG era" not even "decline of wrestling popularity"; it's creative, it's always been the creative team.
With another creative team:
- Reigns would be in a better position (i don't know if he would be "The Guy", but at least people would like him more")
- Talented people like Zayn, Bayley, Ziggler Strowman or Rusev would do so much better.
- Promos like "This is your life", Lashley's "sisters" or Bella's "in the womb" would not exist.
- Fans generally would be more interested in the product as years go by (instead of quitting the WWE sooner or later)