I'm not so sure that it is working, Wayfair's commercials for me are so fucking annoying I will never buy from or go to their site and I love to buy shit online. I'm one person, I don't know if other people feel that way or they just submit to the relentless brainwashing of bombardment commercial rotation. You can't watch CNN or MSNBC without seeing Wayfair commercials every commercial break. I guess if you watch FOX News you get bombarded with farmersonly.com or reverse mortgage commercials.